Journal

There has been a lot of focus placed on scientific evidence.  The arguments around global warming are the classic.  Scientist have been proven to be wise counsel. .  As a brand we celebrate “THE WAY WE LIVE”.  Our lifestyle defines who we are and who we want to be.  Advice is important to us to enable us to do what we do well.  The three big questions we had were   Is it safe…. to go “up a Mountain and down a beer”?  Will I …..“save water by drinking wine”?  Am I happier …….because I have exercised and helped save the world?  We scoured the scientific world for answers and we were very...

In 2021 the norm is shifting. I recently read that “The days of extravagance should be over and the new norm should be much more informal, defined by meaningful experiences, authentic lifestyles and the great outdoors.” The answer to that will be either – Yeah right or Sweet as. For someone coming to New Zealand as a visitor it must be hard to get used to saying something like “I will just think about that statement” and hearing ‘Sweet as’ in response.  Sweet as what? The issue is that ‘sweet as’ can mean many things, from a simple ‘okay’ to...

Our theme at Global Culture this month is nature.  For Global Culture, as a brand, we play with nature in our imagery in a tongue and cheek way often incorporating some irony or humour to the print. Kool Kiwi, Take a hike, Nature Owl, Self-isolation to name but a few.  Deep down though there is a pride in our team for New Zealand.  A big part of that pride is our native species and natural reserves. With 87% of Kiwis living in cities, in reality, few of us take the time to drive a VW Kombi or drag the caravan...

Matariki is a star cluster which appears in the night sky during mid-winter.  It signals the Māori New Year, and it is a time of renewal and celebration that begins with the rising of the Matariki star cluster. It also is the time to restart the Maori calendar. The two meanings of Matariki both refer to stars: mata ariki (eyes of god) and mata riki (little eyes). At Global Culture we recently started a process to try and become a B Corp certified Company.  It is challenging. Prior to our first session we had concentrated on reduction of rubbish and...