Doing Our Bit



Nobody is perfect, including us but we have begun making changes that minimise our environmental impact and we are giving back to causes we care about, creating a brand we hope future generations can be proud of. 

We've set some pretty hefty goals for the company over the next 5 years. While we want to achieve them as quickly as possible we also want to do it in a meaningful and authentic way, so it will take time.  

 2020 HIGHLIGHTS: Read more about some of the small steps we've taken already here.



We are a family-owned business that cares for each member of the team. Everyone has an important role to play, and we work to develop and support each person on their journey with us. We have cyclists, skiers, fishermen, campers, trampers and weekend gardeners. Put us together and through inclusivity, diversity, participation, safety, creativity, and fun we aim to deliver the best customer experience possible.  Our recent journey to achieve B Corp certification has created opportunities to work in the community planting native trees and unified us in our pledge to do good things

Individually we are one drop, together we are an ocean.


Using the good guys, it's a game of balance - we do our best to balance quality, environmental impact, and price and we’re always looking to improve. To do this we have aligned ourselves with suppliers we trust, who have similar values, who operate ethically and are doing their bit like us to leave as small a footprint as possible on this cool planet.

Some of our key suppliers include AS Colour, Premium Apparel and Weft Knitting. Read more


A part of every garment sold is donated to the Endangered Species Foundation and other causes working in that area to protect our native species that are in danger.

We've also supported local charities to help them support local initiatives or people in need, including the Salvation Army, the Christchurch Art Gallery and PILLARS. We do this where we can and in a way that brings smiles to faces and makes a difference.


"Cool planets are hard to find - lets look after this one"