Journal

That's one of our specialties Merino Clothing is amazing. It keeps you cool when it's hot and keeps you warm when it's cold (pretty magical). We've known about this for a while and we toil away producing a range of merino clothing made right here at our head office in Christchurch, New Zealand. We use top quality 200gsm 19.5 micron Merino fabric. What does that mean? well, 200gsm is not light like a base layer and not heavy like an over-layer. It's a weight we reckon is just right for everyday clothing. The 19.5 micron fibre width translates to a...

As part of the process of putting the artwork together for our merino range we became aware of the real need that exists in New Zealand to protect some of our “at risk” endangered species. It was staggering to learn that 40% of the bird species alone in New Zealand are at risk of extinction. The use of the wide range of animals that fall into this category as art for our merino range strengthened our resolve to try and make a difference. The two ways we felt that we could help were to put some money in to support...

To be honest they are all terms for the same thing. Pounamu is a very hard, durable and highly valued stone used for making jewellery, tools and weapons. Each of the names given to Pounamu is used by different groups

Maori recognised four main types of Pounamu Kawakawa pounamu is the most common variety of pounamu. It comes in many shades – from strong rich green to dark green – and often has small dark flecks, called inclusions, which add to its character.Variations of kawakawa include the olive-green raukaraka pounamu and totoweka pounamu, which has reddish spots and streaks.Kawakawa pounamu is named after the common native kawakawa tree (Macropiper excelsum). Its colour is likened to the leaves of the tree. Pare kawakawa (garlands of kawakawa leaves) were sometimes worn by grieving women at funerals. Kahurangi Pounamu is the rarest variety...