As part of the process of putting the art work together for our Merino range we became aware of the real need that exists in New Zealand to protect some of our “at risk” species.
It was staggering to learn that 40% of the bird species alone in New Zealand are at risk of extinction.
The use of the wide range of animals that fall in to this category as art for our merino range strengthened our resolve to try and make a difference. The two ways we felt that we could help were to put some money in to support programmes in place that were working and secondly to draw attention to the plight of the little fellows, and of course in the case of whales some extremely big fellows.
So, we developed the “wanted alive not dead” theme.
Our animals came from a broad spectrum and included the highly sexy “South Island Kokako” who became bird of the year and the subject of a hunt to rediscover them and the Kakapo a real favourite getting lots of attention worldwide.
Every story we read made us more committed. A favourite of mine was the Fairy tern, a bird we have chosen for our merino range for summer 2017/18. It is a story of the dedication of local volunteers that has seen the species numbers grow incredibly.
During 2017 we have supported:
- Kakapo recovery – run in conjunction with Dept of Conservation.
- Endangered Species Foundation – Focussed on protecting species at risk.
Both groups appear to have good Trustee structures. We will continue to grow our contribution and support as we get confidence in the management of their recovery programmes.
A recent Television series focused on the future path for New Zealand. I loved the enthusiastic commitment of young New Zealanders to hold on to what is good in New Zealand.
Global Culture is trying to do its bit by also giving back to a wide range of community causes. This year our major donations have included:
- Women’s refuge.
- Salvation Army.
- Christchurch City Mission.
- Child Youth and Family –William Wallace Awards. (Supporting higher achieving children from families at risk).
- Dress for Success.
- Centre of Contemporary Art.
- Maia Health Foundation.
Where we can we will do our bit to bring smiles to faces and make a difference.